Q1. What’s the unique value proposition of OEM?

We combine decades of category expertise with a tech-enabled model that shapes positioning, messaging, and execution with a focus on speed to market.

 At the center of all our engagements, we focus on frictionless customer experience and reduced client burden. We simplify budgets with a flat-fee model that delivers clarity, simplicity, and drives cost avoidance of at least 30% versus traditional agency models.

As pharma has evolved to meet customers when and where they are, OEM is custom-built for delivering effective brand strategies and content at scale to meet patients and providers where they live, work and play.

Q2. What proof does OEM have that the model works?

In less than 2 years, we are now managing over 10 healthcare brands simultaneously, having launched 5 brands in under a year. Tactically and more specifically:

• Brand Positioning: accelerated market research, effective insights and campaign positioning across 5 brands and over 8 therapeutic categories

• Content at scale: for one client, we executed over 100 regulatory approved tactics within a year – on time and on budget (no SOW increases)

• Tactic/project example 1.0: a comprehensive DTC website for a biologics brand in 60 days – brief to in-market optimization

• Tactic/project example 2.0: A comprehensive sales document (core visual aid) for an oncology product in 6 weeks 

Q3. What tech does OEM leverage?

Since launching in 2023, OEM has built an advanced technology stack that integrates AI across every core workflow: from research and insights to creative development, to quality assurance and compliance.

Alongside best-in-class martech platforms, we are deploying custom AI and automation solutions to accelerate strategy, reduce manual effort, and ensure compliance without slowing delivery.

Looking ahead, our focus is on scaling these capabilities, so every client benefits from faster insights, seamless collaboration, and a level of precision in compliance and delivery that sets a new standard for the industry.

Q4. Who’s the ideal OEM client?

We offer maximum value to clients who want a marketing and advertising partner to move the work forward without unnecessary client oversight. OEM’s focus on frictionless customer services minimizes client burden while providing transparent, real-time collaborative environments, including all brands assets, deliverables in progress and financial trackers, so clients are informed in real time. We realize marketing teams have many other responsibilities beyond managing their agency vendors - so our goal is to focus on what we do best, so clients can focus on what matters.

From a practical perspective, we excel on AOR and project assignments that require:

• Developing brands within demanding/competitive environments

• Creating technical campaigns with high regulatory demand (eg, pharma, biopharma and med-tech)

• Launching brands under tight timelines, with high-volume tactical pull through

We’re the agency for teams who need a partner, not just a vendor.

Q5. What’s the history of OEM?

OEM was founded 2023 in New York City, with one mission: To simplify the creative agency model and deliver strategy and execution through a tech- and operations-driven structure.

 OEM was started to make agency services as tangible and simplified as possible: focusing on speed, cost transparency, and measurable outcomes to elevate the client experience while delivering first-class work.